Unscrupulous
suppliers are jeopardizing the integrity of the Manuka honey industry by
selling poor-quality products that are not true to label.
The
pharmaceutical industry is regulated very heavily by the Food and Drug
Administration. Every pharmaceutical
product undergoes extreme scrutiny and must endure rigorous new drug
application procedures before it is approved.
However, nutritional supplements and other natural products are not
regulated in the same manner as pharmaceutical products. Therefore, a lot can fall through the cracks.
Consumers
have been getting ripped off by natural products manufacturers for years. Products containing low potencies with
ingredients that are not bioactive are sold for a low price in health food
stores across the country. Thanks to the
internet, consumers now have a way of researching products and reading product
reviews by actual users rather than just being at the mercy of marketing ploys
on labels.
In the
past year, Manuka honey has
become very popular in the U.S. market as a result of its many uses and
impressive qualities. Due to the short
supply of this unique type of honey, the price has increased
substantially. This profit potential has
prompted industrial pirates to get a piece of the action. Like the misfortune of other natural products
that have suffered from poor quality, low price imitations corrupting the
reputation of their better counterparts, Manuka honey is now at risk of the
same character assassination.
Wedderspoon
is one of the brands that is currently being criticized for misrepresenting the
potency of their Manuka honey. It has
been discovered that Wedderspoon Manuka honey that is labeled as active is, in
fact, inactive. Independent laboratory
reports revealed a potency level of 4+ on jars of their honey that were labeled
as 12+ or 16+. Only Manuka honey with a
potency level of 10 or higher is considered active.
Wedderspoon
also claims their Manuka honey is organic but this classification is also in
question. There is no USDA seal anywhere
on the label and the manner in which honey is harvested makes its organic
status difficult to establish. For
example, it is easy to certify produce or livestock as organic because farmers
can control whether or not they use pesticides, chemicals or antibiotics to
grow them. However, bee farmers cannot
control where the bees gather nectar from.
Honeybees have been known to fly up to two miles from the hive in order
to collect nectar. If the honeybees use
the nectar from flowers of a neighboring farm that are not certified organic, it
won’t be possible to certify the honey they produce.
Consumers
are encouraged to do their due diligence and find out which brands are reputable
before making a purchase. When it comes
to using products for health purposes, quality is imperative. The placebo effect only goes so far when it
comes to certain conditions. Don’t perpetuate
the sale of inadequate products that ride on the coattails of better quality
products. Your health depends on it.
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